What should the first deliverable be?
An audit report. Work that doesn't measure the starting [...]
Can rankings be guaranteed in AI visibility?
No. Answers can shift from one run to the [...]
Is schema markup enough on its own?
No. Schema defines what a page is; if there's [...]
Which engines should be measured?
The common answer engines need to be reported separately; [...]
How long until results?
Technical fixes take weeks, content placement takes weeks, coverage [...]
Which comes first, technical fixes or content?
The audit comes first. Without a diagnosis, both are [...]
My page is cited but my brand name doesn’t appear. Why?
The brand name is most likely only in the [...]
What does it mean if competitors don’t appear either?
It means the engines aren't naming companies in answer [...]
How do I work out which one it is?
Four questions: which engine, which query, never or sometimes, [...]
My brand doesn’t appear in AI search. Why?
Three possible causes: the engines can't read the site [...]
