Who should hold the access credentials?
The measurement panel, site administration access and analytics accounts should [...]
Can rankings be guaranteed?
No. Answers change from run to run; a fixed position [...]
What is the most important question when choosing an agency?
Whether the tested prompt set is shared. If which questions [...]
How long until results?
Access fixes take weeks, carrying the brand name into the [...]
What should the first deliverable be?
An audit report. Work that doesn't measure the starting state [...]
How many engines should be measured?
Common answer engines should be reported separately; each selects its [...]
Can I test by asking a single question?
No. Because answer engines return different sources on different runs, [...]
What are the most common schema mistakes?
Empty fields, template code leaking into the answer field, and [...]
Is schema markup enough on its own?
No. Schema defines what a page is; if there's no [...]
Is content loaded on scroll a problem?
Yes. If the page's text isn't visible without running a [...]
