LinkedIn, which has become the leading platform of the professional world, hosts more than 58 million companies and more than 900 million people from 200 countries according to recent data. Positioning yourself correctly and being in interaction among millions in the global and virtual LinkedIn square requires a strong “LinkedIn mastery.” Especially with the increasing need to establish professional networks and discover business opportunities in the business world, the number of qualified and comprehensive resources you can apply to learn how to use this medium, which has also increased its popularity, in the most correct and effective way, whether individually or corporately, is very few. For these reasons, I see the book “The Digital Networking Era in the Business World: LinkedIn” written by dear Aysu Bilgin as a valuable bedside book on behalf of companies and professionals. After reading this masterfully prepared book by Bilgin regarding LinkedIn, you will be surprised at what you are able to do in this medium both individually and corporately!

Gül Sağır AYDIN, Consumer Business Assistant General Manager | Hopi

Dear Aysu, I wholeheartedly believe that your book will inspire LinkedIn users at all levels and guide them in reaching their goals. I hope your experiences, which you share with an open heart, help more people discover their potential on LinkedIn and make great breakthroughs in their careers.

Uğur GÜLCE, Director of Corporate Communications and Sustainability | Altınyıldız Classics

In today’s era where information is widely accessible through computer technology, having an advanced network is almost like oxygen for the reliability and awareness of individual and corporate identities… LinkedIn, which offers the most up-to-date opportunities by bringing professional relationships together with the power of social media, is one of the most effective comfort zones in this sense… This work is a candidate to be the first reference resource where you can find the steps you need on LinkedIn, which also differentiates itself by offering accurate solutions for career searches, with proven methods and in a very comprehensive way…

Büşra ORAKÇIOĞLU BİBEROĞLU, Marketing Group President | Orka Holding

“The Digital Networking Era in the Business World: LinkedIn” is a bedside book in the nature of a guide where you can discover your power in the digital medium and leave a trace in your career; it is inspiring, mobilizing… This book, in which Aysu shares her sincere and personal experiences, is in the nature of a treasure for everyone who wants to discover the power of LinkedIn. As a professional who is a collector of knowledge and experience, I gathered very important tips from the book. Aysu’s explanation of what steps we can take to strengthen our own brand, the key to creating an impressive profile, and how we can expand our professional network makes the book a complete bedside resource. Moreover, while doing this, she uses a sincere language as if she is chatting with a friend. The fact that the book appeals to LinkedIn users at every level, from a CEO to a young person who has just started their professional journey, proves Aysu’s success in the field of LinkedIn once again in this important step she took as an author. No matter how experienced we are, Aysu’s strategic guidance offers us the information we need to reach our goals. I recommend it with peace of mind to everyone who wants to write their own digital success story.

Menekşe AHBAB, Senior Executive Assistant | Green Transfo

Carry your business potential to the peak with LinkedIn! The LinkedIn platform is an excellent area to share and develop your talents that you have developed in the business world! It is an excellent network to interact with people who have reached a certain level of reputation in the business world, to obtain new skills, and to go above your potential! Additionally, being in constant contact with the network you have gained is necessary in terms of both business development and the discovery of new talents! Due to constantly developing digital systems, you can carry your own brand to a strong position with LinkedIn, which is in the nature of a new touch to the business world, and you can expand your professional network with your impressive profile. In this book, values that everyone who steps into professional life can develop themselves in have been handled. It is a book that everyone who wants to advance in the business world and use their potential at the maximum level can benefit from. Everyone who wants to have a career must definitely benefit from this book.

Aylin SANLI, Director of Finance | Lena Group