What comes first for a business serving locally?
Map and local search listings come before social media. Getting [...]
What is the most important question when choosing an agency?
Whose name the accounts are opened in. The item most [...]
Whose name should the accounts be in?
The business's. An account registered to the agency creates a [...]
How long should the contract be?
Long-term commitment is a risk for a small business. Starting [...]
Is video production essential?
No. Video is the most resource-heavy content type. An image [...]
How does scope get narrowed?
Across four variables: platform count, publishing frequency, content type and [...]
Which metrics should be reported?
Engagement rate, profile visits, directions requests, message and call volume, [...]
Is follower count the right target?
No. A geographically irrelevant follower base pushes reach outside the [...]
Who should be responsible for content production?
It should be split into three and clarified separately: photography [...]
Why does setup come first?
Content published on an unconfigured account doesn't hold the visitor, [...]
