Can we run this in-house?
You can. If someone on the team is interested and [...]
How often should targeting be adjusted?
Targeting is not a fixed setting. It needs regular adjustment [...]
What should I measure?
Not the number of clicks but the profile of the [...]
Which ad formats exist?
Single image, carousel, video, message ads and lead forms. Each [...]
Whose name should the ad account be under?
Yours. It keeps the data and the history with you [...]
What should I do before running ads?
Make sure the company page is worth looking at. Someone [...]
What is the difference between organic posting and advertising?
Organic reaches your existing network and builds a slow, lasting [...]
How narrow should the audience be?
Use the fewest criteria that still describe the profile you [...]
What is LinkedIn targeting based on?
Four layers: company information, role information, personal information and behaviour. [...]
Should I work with an agency to reach the right audience on LinkedIn?
If no one inside has regular time for it, an [...]
