What is the most important question when choosing an agency?
Whether they set up all three channels. A team that [...]
Who should hold the access credentials?
The ad account, the map listing and the listing panel [...]
Is a channel management system enough?
It solves the listing side but not discovery and visibility. [...]
How should keywords be grouped?
Each cluster should be built as a separate ad group. [...]
What should I do if traffic is coming from the wrong country?
It means region targeting was set up incorrectly. A pre-launch [...]
What should the landing page contain?
Destination description, package contents, transfers, accommodation, guide services and contact [...]
Is a website mandatory for advertising?
Technically ads can run without one, but a landing page [...]
Which channel should I start with?
The map listing. It delivers the fastest result for the [...]
Are Yandex Travel and Yandex Maps the same thing?
No. The listing platform takes bookings; the map listing lets [...]
How do I market my hotel to the Russian and CIS market?
All three Yandex channels should be set up together: the [...]
